18/ 12/ 16
Those of you who follow my Instagram feed (@morganaliana) have inevitably seen all my brand rep search posts by now. I stumbled across the world of brand repping on maternity leave and fell deep into the addictive repping universe. (Disclaimer: If you’re just here for cute pictures of my kid then don’t read…just view 🙂
For those wondering, brand repping is a way for kiddos, adults and even pets to represent items from small shops in exchange for discounted or items given to you. I don’t want to say “free items” because you do work for them.
Most searches are looking for well lit photos that highlight a shop’s products. It’s fairly simple and can be accomplished with your camera phone with the right lighting.
I’ve learned a few tips as a beginner rep and thought I would share if this interests you.
1. Only enter searches if you actually like their stuff. Really, you’re going to have a “they really like us” beauty queen moment when a shop picks you. It’s exciting, however if you don’t like their product and you sign a contract you may be obligated to buy items you don’t want.
2. Learn the lingo. Enthusiast is more “B” team status. They enjoy your feed, want to give you a nice discount. Reps are “A” team status where you typically are given items or a better discount. Both are good, Wave does both.
Terms usually last for 3 months or so. If you agree to rep you are to follow that shops rules during that time. Repost sales, sent pictures to them by a certain date, take so many pictures with the product, etc.
Loops are giveaways that followers like and follow an account making a full circle or “loop” to be entered for a drawing. A brand rep can pay a small fee to be part of the loop to boost followers. More followers helps in a rep search but be warned, some people will unfollow you quickly because they just wanted the prize. ? Dont be upset.
Hashtags bring people to your page but also group similar photos together or help you find things. #brandrepsearch is a great way to find searches and shops. It also lets you find other accounts for inspiration.
A lot of times you will see features. This is when a shop shares a photo a brand rep or customer took. Features are what you are shooting for. It shows that the shop owner likes the way you styles their product and increases your chance of staying on for future terms.
3. Look at the shops whole newsfeed and store before diving in. How many followers do they have? What kind/style of photos do they post? How much do the items cost? Are they made by hand or retail? Are the terms of the search resonable?
4.There is a community for brand reps. We are part of @igbrandreprefferal. They offer features on their page that a ton of small shops follow so it’s an easy way to be noticed. You’re also placed into a group where you can swap ideas, learn about searches and grow as a rep. Very very helpful and knowledgeable.
We didn’t magically get a ton of new shops right away signing up, however I’ve learned from the community, my photos are better and it helps shop know you’re professional. Think of your feature as a digital resume where people can go and state how great you are, strengths, etc. Check out their feed.
I’m sure you’re thinking, “Isn’t this just modeling?” I don’t see it that way. Some accounts do use backdrops and lighting and have more of a studio feel. I personally am taking the photos anyways so getting to dress Wave in cute outfits and support small businesses is a win win. I try to keep my Instagram feed clean and lifestyle themed. Some photos are a little staged but we live in the moment and I want to capture that.
Ready to dive in yet? Follow us on Instagram @morganaliana for more info!